Google Display Advertising
Showcase Your Brand Front & Center with Google Display Advertising.
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The secret to success behind Google Display Advertising lies in reaching the right audience with the right message. At iTek Solutions, we craft display advertising strategies that connect with your target audience and deliver results.
Google Display Ads appear across the Google Display Network (GDN), which spans over 2 million websites and reaches more than 90% of internet users worldwide. Whether people are browsing online, checking Gmail, watching YouTube, or using apps, your ads will be right where they need to be.
Let iTek Solutions help you attract more customers and generate quality leads with Google Display Advertising. Call us today at +94 76 347 7240.
Get to Know Google Display Advertising
Display Advertising is a powerful method designed to drive specific actions across social media platforms and other digital channels, helping you reach your website’s target audience. These ads often consist of video, image, or text-based formats that encourage users to click through to a landing page and take meaningful action—such as purchasing a product or service.
One of the most common uses of Display Ads is in remarketing or retargeting campaigns, which strategically show ads to users who have previously visited your website. The goal is to re-engage them, guide them back to your site, and encourage them to continue where they left off.
Most Display Advertising campaigns operate on a Pay-Per-Click (PPC) model, meaning you’re only charged when a user clicks on your ad. The cost depends on your bidding strategy, making it a flexible and measurable way to maximize ROI.
Banner Ads
This type of display ad is probably one of the traditional and oldest forms in terms of advertising and shows up in a banner format.
Interstitial Ads
These are ads that appear in the form of web pages that users encounter before being redirected to the original pages they intended.
Rich Media
Ads that include interactive and clickable elements such as video and audio formats belong to this type.
Video Ads
This kind of ad presented by social media advertising platforms, YouTube, Instagram, and Facebook, allows a new reach for audiences which benefits marketers significantly.
What Benefits Does A Brand Get with Display Advertising?
It is important to note the possible benefits it could offer for your brand in every marketing strategy. Knowing how it works and how effective it will be, affects the decision-making process. With that in mind, here are some benefits when you apply display advertising to your business.
Reach — With the Google Display Network covering millions of websites, your ads will definitely expand their reach and deliver better outcomes.
Measurable — Google Ads combined with Google Analytics allows precise engagement tracking and detailed performance measurement through clicks, conversions, and impressions.
Targeting — Retargeting is a major advantage display ads provide. With the GDN’s vast coverage, brands can locate the right audience and place effective ads.
Diversity — Advertisers can run display ads in a variety of sizes, shapes, and formats, allowing businesses to match campaigns with their branding strategies.
The key to a successful display advertising strategy is getting the most out of the assets and audience you have access to. So first, look back at the analytics and identify top-performing pages and products. From there, device a Google Display Advertising strategy to drive in better results.
FAQs About Google Display Advertising
We’ve compiled the most commonly asked questions to serve you better. Can’t find what you’re looking for? Send us a direct message – we’re happy to help!
Got a question or need assistance?
Our team is ready to assist you with any questions or issues you may have.
Unfortunately, we can’t really give you an estimate without knowing the scope of the project. How much it will cost will depend entirely on your campaign specifics. What we can tell you is that we will work with you to come up with the best strategy to help you get the most bang for your buck with Display Ads.
There could be a number of factors affecting the performance of your display ad, such as:
- Your keyword search volume is too low
- Your ad has been paused, disapproved or removed by Google
- There is some issue with payment
- You’ve made a mistake with setting the targeting parameters
- Your ad copy isn’t optimised
The best way to avoid such issues is to hire a Digital Marketing agency such as iTek Solutions to handle your Display Advertising for you. We will stay on top of things and ensure every cent you put into marketing gets you the best possible return.
You can start seeing results within days or weeks, or it may take a couple of months. On average, a three-month turn around time is realistis as we need that time to run the ads, gather data and tweak our campaign based on the analytics collected. Once we do that, you can expect to see results pick up speed and you’ll get the best ROI.
Start Your Project Today
Have an idea? Let’s bring it to life. Contact us for quotes, consultations, or support—we’re available 24/7.
